E-Commerce Shopping UI
A clean, conversion-focused shopping experience designed for a modern retail brand, from product discovery to checkout.
The project
A full e-commerce UI designed to reduce friction throughout the purchase journey. The system covers product listing, detailed product pages, cart, and checkout, all built on a consistent component library.
The challenge
The client needed a shopping experience that balanced visual richness with fast scanability. Their previous design had high drop-off at the product page due to cluttered layouts and unclear CTAs.
The solution
I restructured the information hierarchy, gave the product imagery dominant real estate, and simplified the checkout to a single-page flow. A subtle color system guides the user's eye to key actions without feeling aggressive.
2024
UI/UX Designer
